The Psychology of Colour

Updated: May 22, 2019

Ever wondered why you may feel more comfortable in a certain room or look/feel better in your favourite clothes? It can often be related to the psychology of colour.


Colours affect us in numerous ways, both mentally and physically. Being able to use colours consciously and harmoniously can help you create spectacular results.



Research reveals people make a subconscious judgment about a person, environment, or product within 90 seconds of initial viewing and that between 62% and 90% of that assessment is based on colour alone. Source: CCICOLOR - Institute for Color Research

Remember colour is a powerful tool that can be used to inspire emotions, create space illusions or simply set the mood and atmosphere for any particular room. Especially when used with interior and exterior painting, color psychology is a great way to create a healthy and beautiful home!


Colour and Your Mood

Does color affect your mood? Absolutely! Colour Psychology is the explanation of how colors affect our emotions, our moods, our health, even our well being and our mind. The psychology of colour is used in designing everything from hotel rooms to cereal packages. Colours represent different things, and can represent different things in various countries.


The psychology of color as it relates to persuasion is one of the most interesting — and most controversial — aspects of marketing.



Colour Preferences by Gender

Is there a gender difference in response to colour? Although findings are ambiguous, many investigations have indicated that yes, there are differences between gender in preferences for colors.


This simpler picture may explain why you're having differences of opinions in your colour choices. ​A study by Radeloff (1990) has found that women were more likely than men, to have a favorite color.


In expressing the preferences for light versus dark colors, there was no significant differences between men and women. However, in expressing the preference for bright and soft colors, there was a difference, with women preferring soft colors and men preferring bright ones.


Colour Association


Colour and Emotions

So, keep playing and experimenting. How someone feels about a colour is entirely up to the individual - there are no right or wrong answers - just guidelines.


Here's 10 colours with a description to get you started. It explains what emotions are tapped into and what the colour is used for.











Interesting hey?


Do you want to create a space you can't wait to come home to?

You can always book an appointment with us here


Beth

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bethstrickland@xtra.co.nz

Wellington | New Zealand

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